We LOVE thread. As avid quilters and sewists ourselves, we are on a journey to provide the highest-quality threads to the world. We are strong believers of education and we do our best to provide you with a wealth of knowledge to ensure your sewing and quilting success. With a constant effort on innovation, we will deliver not only the best thread and notions you have ever used, but we will couple our products with the best customer service you have ever experienced. We are the only thread company that absolutely guarantees every spool of thread we sell.
Superior began in the early days of 1998 as an at-home business by husband and wife duo, Bob and Heather Purcell. (Bob says that he needed to start a thread company to support Heather's quilting addiction.) Superior Threads was started out of the Purcellï¿½